Look at me blogging again! One of our recent projects at uni was to create a ten second moving image advertising shoes, there were a number of different themes that you could follow when making your moving image, we (my group) got 'retro steps.'
The first thing that I think of when I hear retro is platforms and hippies...With this in mind we started writing down our ideas and making mind maps, we couldn't settle on one idea and we kept changing our minds. Later that day we had a critique on our idea, we sort of just made it up as we went, but with the feedback we were given we finally had an amazing idea that would look really professional.
Being in the midst of four of five different projects, everyone in the group was focusing on their own work and ideas for other projects and it wasn't until we looked at the module guide that we realised that we were meant to be filming our moving image the next day.
So as half of the group didn't know or we couldn't get in touch with them, our group of seven became a group of four, we all came in on the day we were meant to be filming and had to completely change our original idea as we had to work with what we had. We decided to go for a 70s/80s theme with a modern twist, the shoes we would use would have platforms, the colours and style of the shoe would fit in perfectly with the theme and the music we had to choose would have to also work well in time with the video.
We set off on location and asked some retro shops if we could film inside but unfortunately they wouldn't let us so we had to brave the cold and shoot outside, the location wasn't perfect but at least we got it done in time unlike practically everyone else...
We then had to show our videos to the whole group, after hearing everyone's feedback about our video, I changed my mind and decided "It's not too bad actually..." For the amount of rushed work we had to do and laborious hours of editing the footage, we were all very pleased with the outcome.
I worked with: